newsleader media consultancy is dedicated to helping you produce compelling news and talk content. This list of services is designed to give you an idea of the range of areas Justin can work with you on but it is by no means exhaustive.

Radio news with impact
Make your news and information content become part of your station’s success. Sessions include:
  • Auditing your news bulletin content versus rivals.
  • Coaching news readers, from high flyers to beginners.
  • Helping your team target the audience more effectively.
  • Opening your journalists eyes to a more creative approach.
  • Sharpening news writing.
  • Advising on the sound of your news including structure and imaging.
Stimulating talk radio
Justin’s overseen programming at the BBC’s talk radio station for London , BBC London 94.9. Make your station’s talk segments cut through. Services include, but aren’t limited to:
  • Coaching presenters.
  • High impact promotion of your talk shows/stunts.
  • How to pick the best callers and talent.
  • Confidential programme/station feedback.
  • Selecting the subjects guaranteed to fly

Exploiting multi media and syndication
With management experience in the UK ’s largest commercial radio group and in a BBC tri-media newsroom, Justin can advise on making the most of your content – across a number of radio stations and/or platforms. Within a radio group, find out how best to avoid duplicating effort and use your scale to leverage even better content.

The best for local
How to own ‘local’ in your marketplace. Learn more about:
  • Getting inside the local listeners head.
  • How to make the most of minimum local inserts.
  • Steps to successful local partnerships.
  • Successful local marketing on a shoestring.
  • Making a splash within the community.
Bigger entertainment journalism
Audiences love celebrity. Justin can use his years of experience working the London showbiz circuit to help your show or station connect with stars in a bigger and better way than your rivals:
  • Advice on cultivating critical contacts.
  • Coaching your presenters interviewing skills.
  • How to beat the clock – getting the most from your precious five minutes (or less!!) with a star.
  • Formats and techniques to land the celebrity guests which other stations can’t.
  • Help putting the journalism back into entertainment journalism.

Prepared for emergencies
How well is your team prepared for an extraordinary news event, like pandemic flu or a terrorist attack? Justin will write an exercise to test your journalists, producers and presenters. He will run the session and then give feedback and learning points. This has proved to be invaluable for radio stations and other organisations, including Capital Radio which won a Sony Award for its coverage of the London Bombings in 2006.